An interesting article from the Beeb

As I have been considering to start selling abayas and Islamic fashion items on this blog, I stumbled upon this really interesting article on BBC NEWS earlier...

Jazzing up the abaya

By Stephanie Hancock  BBC News, Dubai The Beljafla sisters have come under fire for some of their designs Few images shout Middle East quite like the abaya - the long, black overgarment worn by millions of women across the Arab world. The design has remained pretty much unchanged for centuries, but a crop of young new designers in the United Arab Emirates are now giving the traditional dress a modern-day makeover. Nothing is off limits - designers are experimenting with bold colours, materials like lace and leather, and even add sequins, embroidery and daring slits to jazz up the often-uniform black robe. Reem and Hind Beljafla began their abaya-design business, DAS Collection, 18 months ago after realising the market for high-end design for Muslim women in Dubai was woefully underserved. Their abayas are very much haute-couture - everything is custom-made and prices start at $1,000 (£606).  It [abaya] is not a tent that covers us all - we can still look pretty and elegant and sexy  Badr al-Budoor, designer The young sisters say that as long as a woman's form is still covered by the abaya, there is no harm in having a bit of fun with the design. "It never loses its identity - the target is to cover the woman's body so there is no harm in playing with the fabrics," says 24-year-old Reem. "We thought why can't we take our abayas and make something to suit the modern girl, but still keep that conservative style." Big ambitions The Beljafla sisters have come under fire for some of their pieces, especially ones which are made from transparent fabric, or show off the shoulders. Badr al-Budoor is now taking her business online. Photo: Abaya Couture But they insist their more racy designs are only supposed to be worn to ladies-only gatherings such as wedding parties. They also say that an evening-wear abaya is not supposed to be worn for a trip to the mall during the daytime - much as one wouldn't wear a cocktail dress to the office. The sisters have big ambitions. They have already met famous US designers like Vera Wang, and believe the day is not far off that Western models will be seen sashaying down a catwalk in Paris or New York wearing one of their creations. 'Spreading the word' Badr al-Budoor is another Emirati designer who is having fun transforming the age-old abaya by adding frills, polka dot print and giant bows to give her pieces a princess-like feel. Interest in her unusual designs is so high that she is taking her business online to target an international audience. Rabia Z now runs a fashion empire She also hopes that, as she opens up to the overseas market, people might view traditional Islamic dress in a different light. "The whole point of doing this online is to spread the word on the abaya and show people that it is a fashionable piece that we wear," says Ms Budoor, who recently launched her website AbayaCouture.com. "It is not a tent that covers us all. We can still look pretty and elegant and sexy - just as covered and as traditional as we need to be." Ms Budoor does not see a contradiction in creating "sexy" abayas. "The definition of sexy here in Emirati society is very different to the West," she says. "Sexy to us means elegant, modest and feminine. It's possible to look attractive without showing any skin at all." 'Modest yet modern' It is not just Islamic dress that is being transformed. Emirati designers have also started to take Western-style clothes like T-shirts, skirts and trousers and adapt them for Muslim customers.  The potential for further growth is massive - it's still untapped, it's a niche market  Rabia Z, designer Rabia Z began designing when she started wearing the hijab, or a headscarf, a few years ago while living in the US. "I realised there was nothing stylish for women like me to wear - something that is conservative but still stylish and fashionable," says Rabia, who is now one of the region's most successful designers. "It was shocking that no-one seemed to care about us - there was absolutely nothing that catered to the needs of Muslim women." Rabia started her business eight years ago and now runs a veritable fashion empire catering for everything from haute-couture to high street. She plays with both fabric and cut to achieve her design mantra of "modern yet modest", and even stitches hijabs into hooded tracksuit tops so that women can exercise in comfort. But Rabia does not only want to dress Arab women, and is targeting Muslims right across the world, including in the West and further afield. She already has plans to tap Asian markets like China and Korea, as well as countries closer to home like Iran and Afghanistan. "The potential for further growth is massive," she says confidently. "It's still untapped, it's a niche market and the potential is just enormous."

Back to blogging

Assalam Walaikum sisters!

Things have seems to go back to a normal rythm, two months after our wedding and so I am 100% ready to take on the blogging again.

Follow me on Twitter @RevertDiaries for daily quotes, fashion inspiration and crafty ideas!

I am also on Pose, the fashion app that allows you to upload pictures of outfits and of inspiring fashion. Follow me there under therevertdiaries.

I look forward to lots of articles and inspiring times!!

I would be interested in hearing your stories of how this Christmas season went for you as a revert to Islam, especially if this was your first one as a Muslim, inshallah.

May Allah bless you all sisters!!

x

The Fashion Edit: 12-09-12

Salam sisters!!

This fashion edit is a short one, I put together an outfit which I wanted to share as I really loved it and made from all clothing articles I owned prior to reverting!


I like mixing trends and clashing textures, so for this one I mixed lace with leopard print. To keep it quite soft, I stayed in neutral colours.

The top is lace, and though this one is from China, you can buy lace tops in every shop at the moment. Primark have some really nice ones.

The cardigan is from my mum actually, but again, this you can find in a lot of stores. What I like about it is that it covers the arms but reveals what you are wearing underneath, so it works great with T-shirts and tops with details on them.

The leopard print scarves are everywhere at the moment too, I saw some cool scarves today in Rocket and in TK Max.

The pictures do not show this very well but I am wearing beige palazzo trousers with the outfit. The belt is actually from the trousers, but I chose to wear it on the hips to shape the silhouette slightly. This is a question of shape and of taste.
 Sisters who wish not to show any form of shape would do well with this top otherwise, as it tight on the shoulders but wide everywhere else, making it less likely to make you look drowned.



I really liked how I tied the scarf as well... but not sure if I could do it again if I tried. It was really light and perfect for the lingering summer heat we are having this september.

Let me know what you think of it !!

xx

Salams!

The Fashion Edit: Accessorising your hijab

Assalam Walaikum sisters!

Today I wanted to upload a little idea I had a few months back. I have a lot of necklaces, when I say a lot, I mean a lot! But with wearing the headscarf, not that many are being seen or used anymore, so I've started wearing them on my headscarf!

Here's how to accessorise your hijab with a necklace: 

You will need :
Some curby grips and crocodile grips
A plain head scarf
A short necklace.

I used the headscarf as an under-scarf as well as a hijab so Alhambdulillah, it wasn't too warm under there either.
First you grip your first layer (under-scarf) on to your hair. Then position the necklace so it fall on the forehead where it was disturb your vision. Make sure it won't disturb/distract you in prayer either. Grip it in place with the crocodile grip, grabbing some of the scarf with it. Then carry one wrapping the pashmina/scarf around your head as you would usually. Tadah!

I'll try with different scarves and different necklaces, inshallah, and let you see the styles we can achieve!
For Eid, I wore a pale pink scarf with a silvery necklace as ornament, it looked really nice.

Until then sisters!!

Inspiring fashion

Salam Sisters!
I have found these really inspiring videos from a sister in the UK who has her own fashion blog.
I just wanted to share her talent and link you up to her youtube account.
Here is her Eid video

Fashion tip: staying cool in the heat

Buying clothes as a new muslimah can be quite daunting, we have so many extra things to think about!
One tip a good friend shared with me was to buy tops a size bigger than your actual size. That way you will find yourself in a looser and less fitting top. And you don't have to compromise on style.
Another difficulty, specifically in summer, is how to keep cool.
We must stay covered and modest but how can we do that when the temperatures rise, like they have this weekend?
Well they are many tricks to solve that. One of them is linen trousers. They are light to wear but cover up nicely without drowning you. You can find them in any high street shop- primark and h&m do very good ones in many colours! Teamed with a pretty tunique, you could put together a cool hippy-ish styled outfit. But the great thing about linens is that they are very versatile, so if you are more the smart looking type, team it with a shirt dress and a belt, et voila! I ll try and post some examples soon.

And then they are maxi skirts! I love maxi skirts. I have bought 3 this summer and do the trick! Plus they are still spot on trend wise! Get them floaty to create more impact and let the air flow better. By tucking if your floaty shirts and tops inside the waistline, you will ensure the look doesn't become too 'frumpy' Tk max, primark and h&m again are your winners on this for highstreet retail, otherwise asos do some really nice ones like this red one here!
Pictures coming up shortly inshallah
Xxx

Salams sisters!!

The Fashion Edits : Weekly inspiration for the fashionista sister who wants to keep her modesty while looking stylish.

A lot of sisters, especially reverts, find it difficult to transit from their previous dress sense to an islamically correct one.

You often feel like you have to adopt a new personality, let alone a new faith and new life style. A lot of Islamic clothing is adapted or inspired from that of Muslim countries but do not seem to reflect our British/European identity.

So, Inshallah, I’m going to use my wardrobe, my fashion sense and industry experience and my fashion expert friends (muslim or not), to upload ideas of outfits and hijabs to fit all tastes and fashions.

I will endeavour to keep the ideas varied to fit all type of styles and all type of sisters Inshallah.

Please feel free to comment, add suggestions and ideas as I go along.

Asalam walaikum sisters, and I hope you enjoy this.